Upholstery Cleaning – Velvet

Upholstery Cleaning – Velvet

Velvet upholstery can be made from several types of fibers. There are a few fibers that clean very easily. For instance, a short Olefin or Acrylic Velvet cleans easily and requires almost no grooming. On the other hand, velvets that are made from Nylon or Cotton require extensive grooming procedures and the higher the pile of the velvet the more grooming is required.

Upholstery Cleaning Velvet

July 21, 2017 / by / in
Upholstery Cleaning – Synthetic

Synthetic fibers are man-made as opposed to fibers that occur in nature, which are referred to as natural fibers. The list of synthetic fibers includes:
• Nylon
• Olefin
• Polyester
• Acrylic
• Rayon
• Acetate

Since Rayon and Acetate are actually made from natural fibers, we treat those as if they were cotton. For cleaning these fabrics refer to the brochure on Cotton Upholstery. The remaining four fibers are made from thermoplastic materials and, with minor differences, they are cleaned the same way. Polyester fabric is sometimes harder to clean due to the fact that it attracts and holds oil. Extreme procedures may be needed for polyester and you may not be able to achieve perfect results.

Upholstery Cleaning Synthetic

July 21, 2017 / by / in
Upholstery Cleaning – Silk

Silk is a very expensive and luxurious fiber and is typically found in upholstery of “higher end” homes and hotels. By cleaning silk upholstery you are taking additional risk just by the value of the product; however, the cleaning procedures are really no more complicated than for other fabrics.

Cleaning problems to watch for in silk:
• Fiber damage from long-term exposure.
• Fiber distortion – The texture of the fiber can change with water-based cleaning.
• Rings can result from cleaning of some silk fabrics. To avoid this scenario always clean an entire panel of silk rather than just spots.

Upholstery Cleaning Silk

July 21, 2017 / by / in
Upholstery Cleaning – Jacquard Fabric

Jacquard fabric is named for the type of loom upon which it is made. The loom is named for its inventor. This special loom weaves threads into patterns in the fabric using a computer to bring the threads into the design at the appropriate time. The threads will be of different color and often made of different fibers. You may find Jaquard fabrics with many colors and threads made of cotton, rayon, polyester and nylon.

Possible problems with Jacquard fabrics:
• Bleeding – One thread may not be color-fast and bleed into other colors.
• Uneven shrinkage – One thread may shrink while the others won’t.

This causes a puckering effect.

Upholstery Cleaning Jaquard

July 21, 2017 / by / in
Upholstery Cleaning – Heirloom

The term heirloom, when applied to upholstery, suggests several things that are important to consider before accepting such a cleaning job.
Value – If the piece was not valuable, it would not have been kept long enough to become an heirloom.

Age – The item has been passed down or purchased through at least two generations. Age brings with it exposure to light, air pollution and usually wear. Such fabrics can be brittle and delicate.

There are several problems that are presented by heirloom fabrics, among them bleeding, browning and fading. These problems are treated in other brochures. For this brochure we will concentrate on the brittleness and delicacy of the fabric and how to prevent damaging it.

Upholstery Cleaning Heirloom

July 21, 2017 / by / in
Upholstery Cleaning – Cotton

Cotton is one of the most versatile and often used fibers in upholstery manufacturing. It is used in its most unrefined state, Haitian cotton, and in its most refined form in polished cotton or chintz. As a rule of thumb we can say that the less the fabric is refined the more problems you are likely to experience. Possible problems in cleaning cotton upholstery are:

• Browning • Shrinking
• Fading • Bleeding

By dividing the cotton fabrics into two categories, refined and unrefined, we can offer two procedures that will be successful in almost all cases. These procedures are designed to be easy to follow, very effective and to prevent the problems listed above. The procedures are taken from the Bridgepoint Fast Track Upholstery Guide.

Upholstery Cleaning Cotton

 

 

July 21, 2017 / by / in
Tips on Running a Carpet Cleaning Business (Part Two)

Your Website Is One of Your Most Important Investments

The Internet offers an extraordinary opportunity for business owners. When compared to other forms of advertising (newspapers, coupon books, TV, radio, billboards), the cost-value relationship of owning a web site is considerably better.

A web site can do far more than sell products; it can also make your message easily accessible, reduce publishing, marketing, and communication costs, increase your customer base, increase sales, expand your marketplace, reduce support costs while improving quality, enhance your image and stay ahead of the competition.

Make Your Message Easily Accessible

A web site provides the opportunity to publish the Who, What, and Why, of your business in a powerful and effective manner. Not only will your web site be available 24 hours a day 365 days a year, but now your customers are able to contact you outside of your normal business hours.

Reduce Publishing Costs

One of the largest expenses a business can incur is designing, printing, and delivering marketing materials. It can prove to be quite expensive. With a web site you can instantly publish that same information: new services available, new product announcements, employment opportunities, contact information, coupons, almost anything, without material or delivery costs. People can learn about it instantly just by visiting your web site.
Reduce Marketing Costs

Advertising space; whether it’s a newspaper ad, coupon book, or radio spot, etc., can be expensive. Adding to the burden are the hours spent trying to figure out the perfect set of words to say everything you want within the limited time or space of your ad. A web site is an unlimited number of full-page ads!

By advertising your web site in addition to your services, you give potential customers the opportunity to learn far more about your company than you can ever place in an ad.

Reduce Communication Costs

Just about any printed matter can be converted to a web page and distributed by email at far less cost and time than by fax, mail, or courier.

Increase Your Customer Base

When you place a print advertisement it’s likely the only people to respond are those who have definite interest in securing your services.

But how many other potential customers might be swayed if they could learn a little more about you, your company, your services, etc., without having to phone or taking the time to meet with you in person?

Increase Sales

Do you sell spotters and other products? An online store might be a wise and inexpensive investment. You can sell to your existing customers 24/7 and expand your reach to a market that may have been difficult or expensive to reach through traditional advertising. (You’d be amazed how much shopping occurs on the World Wide Web overnight!) With an eCommerce site you can even make sales when your offices are closed.

Currently over 75% of the people in the US access the Internet, up from over 40% at the end of 1999. Increasingly, people search the Web rather than the Yellow Pages when looking for a service or product.

Expand Your Marketplace

The Internet can also enhance your traditional advertising, such as the radio, television, yellow pages, etc., by expanding the number of potential customers you reach. Your web site can reach millions of potential customers.

Reduce Support Costs While Improving Quality

A web site will allow you to publish your support information. If the web site doesn’t offer the answer, an online feedback form can be provided for your customer to ask questions. This is perhaps the most underrated usage for business web sites.

Enhance Your Image

A web site can help you to establish a credible, professional image. Since every web site starts as an empty pallet, the Internet offers the opportunity for a smallbusiness to portray itself as a big-business. (Or, for the big-business to fall flat by having a web site that poorly represents itself.) How will your business be perceived?

Stay Ahead Of The Competition

75% of Americans use the Internet to research information about the products and services they buy, and the companies that provide them – can they find your business? If they don’t find your business, they will find your competitor’s.

With more and more companies making a web presence, the companies that lose business to their competitors will most likely be those who fail to represent themselves on the Internet. If a potential customer can leisurely browse your company information online but cannot find your competitors information, your company now has an additional edge.

Don’t Put It Off Any Longer

Anybody with a business, of any kind, has something to sell online. It may not be obvious, but you have to sell yourself and your business, not just your product or service. Doing it online is one of the most cost-effective and beneficial ways to sell yourself. Like a fax machine or telephone: a web site is a necessary tool for your business. Are you taking advantage of the millions of people surfing the Web right now? If not, you are throwing money out the window.

Odds are, your competition is online already and reaping the rewards of providing a web site for their customers. What are you waiting for? The Internet is offering you an extraordinary opportunity for your business, take advantage of it.

If you have any questions, comments, or need a web site for your business, contact me at mcermak@ocibr.com

Mark Cermak Webmaster for OCIBR.com – The Marketing Club for Carpet Cleaners
Copyright 2003 Mark Cermak. All rights reserved. Used here by permission of Mark Cermak.

July 21, 2017 / by / in